Our Story
 

Conceptualized in 2009 and founded in 2010 by Chinese publisher Rex How, ChineseCUBES started as a challenge, and later a mission, to improve and revolutionize Chinese language education around the world.

Rex How has spent over thirty years in publishing, traveling the world and bringing the Chinese publishing industry into the international publishing arena. His own publishing company, Locus Publishing, is recognized as one of the most creative and innovative publishing houses in Chinese publishing.

Mr. How witnessed China increasingly taking center stage in the international community and watched as the need for learning the Chinese language increased significantly around the world. However, he found that the language learning materials currently available were lacking. He was determined to search for a more easy and effective way of learning Chinese, one that would leverage new concepts, new approaches and new technology. Soon, the ChineseCUBES concept was born.

Headquartered in Taipei and with offices in New York and Beijing, we are a diverse team of language experts and learners, technology fanatics, designers, culture enthusiasts and educational advocates. Our mission is to deliver innovative and entertaining products, programs and services that inspire and encourage the learning and understanding of Chinese language, lifestyle and culture. We want to make Chinese language and culture accessible to audiences and communities around the world.

 
Our Advisors

Dr. Joel Bellassen or Bel Lassen is a professor of Chinese at Institut National des Langues et Civilisations Orientales and the first Inspector General in the field of Chinese language Teaching at the Ministry of Education (France). Bellassen is internationally known for promoting the study of the Chinese language.

Dr. Liu Xun is a former professor at the Beijing Language and Culture University. He is among China's leading experts on Chinese language teaching and learning.

Dr. Ya-hsun Tsai is the Chairwoman of the Department of Applied Chinese Language and Literature at National Taiwan Normal University in Taiwan. She is a highly respected Chinese language teaching expert and an authority in Taiwan.

 
News and Events
2014 Tillywig Brain Child Award Winners

2014 Tillywig Brain Child Award

April 25th, 2014 - ChineseCUBES is the proud winner of the Tillywig Brain Child Award of the Spring 2014 Tillywig Award in the Mobile App category! Thanks to the Tillywig Judges and testers for this honor, and everyone who supported ChineseCUBES! The Tillywig Award is aimed at selecting products that have high entertainment and educational value by their testing team. The Brain Child Award recognizes exciting products that energize the mind while seamlessly blending fun and learning. See the full list of the Winter 2014 Tillywig Award.

CUBEBooks is Nominated for The Best Mobile App Awards

CUBEBooks is Nominated for The Best Mobile App Awards

CUBEBooks is Nominated for The Best Mobile App Awards April 8, 2014 - ChineseCUBES is honored to have our CUBEBooks nominated for The Best Mobile App Awards in the Best App for Children and Toddlers category. The Best Mobile App Awards showcase the latest and greatest mobile apps available in a variety of categories. Winners are chosen by an expert committee made up of highly experienced app designers and developers. Learn more about the The Best Mobile App Awards here.

Techlicious Names ChineseCUBES Best of Toy Fair Awards 2014 at New York Toy Fair 2014

Techlicious Names ChineseCUBES Best of Toy Fair Awards 2014 at New York Toy Fair 2014

February 19th, 2014 - Techlicious named ChineseCUBES in their 2014 Best of Toy Fair Awards from New York Toy Fair 2014. We're very honored to be first on their best of the Toy Fair list. A big thank you to to everyone at Techlicious! Techlicious is a premium website which focuses on the everyday lifestyle tech needs for families. We are honored to be listed by Techlicious along with seven other great tech toys at the New York Toy Fair. Read more about ChineseCUBES and the other top toys at Techlicious 2014 Best of Toy Fair Awards.

2013 Red Dot Winners

2013 Red Dot Communication Design Award for Interface Design

October 20, 2013 - ChineseCUBES is the proud winner of the Interface Design category of the 2013 Red Dot Communication Design Award! Special thanks to the Red Dot Judges, and everyone that made this possible! The Red Dot Communication design awards are aimed at excellence in design and communicating meaning through their work. See the full list of the 2013 Red Dot Communication Design Award for Interface Design.

2013 AEP Winners

ChineseCUBES Wins AEP Innovation Award 2013

June 4, 2013 - ChineseCUBES is the winner of the Digital Games and Simulation Tools category of the 2013 AEP Innovation Awards! Thanks to AEP for the honor, and thanks to our team for all the effort, and thanks to everyone who support ChineseCUBES and gives us a chance. The AEP Innovation Awards are aimed at excellence in the learning resource industry. See the full list of the 2013 AEP Innovation Awards winners.

ChineseCUBES Named a Finalist in 2013 SIIA CODiE Awards

May 6, 2013 - We are happy to announce that ChineseCUBES is a finalist in the 2013 SIIA CODiE Awards! ChineseCUBES is a finalist in both the Best Education Game or Simulation and Best PK-12 Personalized Learning Solution categories. The SIIA CODiE Awards are peer reviewed and recognize excellence by software and information companies. Read more about the CODiE Awards by heading here.

ChineseCUBES is a Finalist in the 2013 AEP Innovation Awards

May 3, 2013 - ChineseCUBES is honored to be listed as a finalist in the Digital Games and Simulation Tools category of the 2013 AEP Innovation Awards! The AEP Innovation Awards are aimed at excellence in the learning resource industry. Finalists have passed through three rounds of evaluation by educators and educational professionals.

ChineseCUBES Named Top Toy from Toy Fair 2013

February 15th, 2013 - Nerdy With Children ranks ChineseCUBES as top toy from Toy Fair 2013. Nerdy With Children, which launched in August of last year, is the premiere destination for alternative parents. The site features product descriptions, advice, and a community where users can interact. We are honored to be ranked by Nerdy With Children alongside other fun toys and games at the New York Toy Fair. Read more at Nerdy With Children's Top 5 Toys from Toy Fair 2013.

Publishers Weekly: Rex How Greets Press

December 13th, 2012 - Publishers Weekly (PW), the leading international trade magazine of the publishing business, features Rex How and the ChineseCUBES iF award press conference in its PW Daily Newsletter and Photos of the Day. Check out PW's official Facebook page for more here.

2013 iF Communication Design Award Winners

ChineseCUBES wins iF Communication Design Award 2013

November 30th, 2012 - Announced by the iF International Forum Design GmbH in Hannover, ChineseCUBES wins the iF Communication Design Award 2013 for best online and offline application in the digital media category. The independent and internationally recognized iF awards are conferred annually to the best in outstanding design and quality, and are among the most important design awards in the world. Each year, over 20,000 competition entries are submitted from over 50 countries.

ChineseCUBES wins iF Communication Design Award 2013

November 30th, 2012 - Announced by the iF International Forum Design GmbH in Hannover, ChineseCUBES wins the iF Communication Design Award 2013 for best online and offline application in the digital media category. Founder and Chairman Rex How hosted a press conference in New York's Sofitel Hotel on the afternoon of December 6th, 2012, to make the official announcement.
Read the press conference summary.

ACTFL 2013 Annual Convention & World Languages Expo
Orlando, Florida | November 22-24, 2013

ChineseCUBES had the pleasure of attending the 2013 ACTFL convention in Orlando this year. We were excited to present our AR products and CUBEBooks to administrators and teachers from various institutions. We also were happy to learn about advancements in ACTFL and Linguafolio, and aligned our lessons plans along those standards. We had a great time meeting everyone, thank you all for stopping by!

ACS 2013 Annual Conference
Washington DC, Maryland | May 25-26, 2013

Our team attended and exhibited at the Association of Chinese School 2013 Annual Conference. This year the conference was held at the Bethesda Marriott Hotel in Washington DC. We were glad to share our latest developments and updates with you at this event.

Bookexpo America 2013
New York City | May 30 - June 1, 2013

We attended and exhibited at the Bookexpo America 2013 at Javits Center, New York. We had a live on-site demo, and were happy to meet everyone who visited our booth.

CLTA-GNY 2013 Annual Conference
South Orange, NJ | May 4-5th, 2013

Our team will attended and exhibited at the Chinese Language Teachers Association of Greater New York 2013 Annual Conference. This year, the conference was held at Seton Hall University and the topic was "Chinese as a World Language: New Approaches, New Technologies, Opportunities and Challenges." We enjoyed having the opportunity to share our latest developments and updates with teachers of the Greater New York area.

National Chinese Language Conference
Boston, MA | April 7th to 9th 2013

ChineseCUBES attended the National Chinese Language Conference in Boston, MA from April 7-9. We were glad to meet everyone again, joined our workshop on Opening Night, where we presented "Student-Centered Approach to Chinese Education". We also presented our latest pilot results and research that we have conducted over the past year.

Toy Fair 2013
New York, New York | February 10th to 13th

The annual American International Toy Fair is the largest toy and youth product marketplace in the Western Hemisphere, bringing together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcase their toy and entertainment products. The ChineseCUBES team demonstrated its language learning educational game to hundreds of trade visitors at the toy fair, alongside many other new educational toys and games. This was our first toy fair. We received a lot of interest and was even picked as among the top toys of the entire toy fair (see News)!

2012 ACTFL Annual Convention and World Languages Expo
Philadelphia, Pennsylvania | November 16th to 18th

Each year, the ACTFL World Languages Expo brings together thousands of teachers, administrators, method instructors, and students of foreign languages at all levels from across the world. The ChineseCUBES team will be exhibiting again this year, after a successful first exhibition last year in Denver! But this time, our ChineseCUBES Starter and Booster Packs will be available for purchase. We'll be at Booth 827, and hosting a special workshop titled "Play, Practice, and Produce with ChineseCUBES" on Saturday, November 17th, from 9:00 AM to 9:50 AM in Exhibit Halls D & E, Workshop Room 2. Please join us!

Frankfurt Book Fair 2012
Frankfurt, Germany | October 10th to October 14th

The Frankfurt Book Fair is one of the oldest book fairs in Europe, as well as the largest. This year, from October 10th to the 14th, ChineseCUBES attended be at the Frankfurt Book Fair held in Frankfurt, Germany. Our booth is located in Hall 4.2 D1435. Guests had the chance to stop by and experience ChineseCUBES first hand, as well as find out more information about the product.

National Chinese Language Conference
Washington DC, USA | April 12th to 14th 2012

We are excited to participate in the upcoming 5th annual NCLC: State of the Field: Proficiency, Sustainability, and Beyond. Organized each year by Asia Society and the College Board, NCLC is the largest annual gathering of practitioners, policymakers, and school leaders with an interest in Chinese language teaching and learning in North America, and a key venue for bringing together US and Chinese educators in the field. ChineseCUBES will be exhibiting at BOOTH 32. We will be looking for interested teachers to join our focus group and Educator Exclusive program. Come find us and say hello!

Expolangues
Paris, France | February 1st to 4th 2012

Expolangues is the annual international exhibition of learning languages, cultures and travel. Every year, more than 20,000 professional and public visitors attend the expo. We are excited to exhibit at Expolangues this year, Booth EL7. We will also be holding a presentation on Thursday, February 2nd, from 11AM to 12PM noon.

Angouleme International Comics Festival
Angouleme, France | January 26th to 28th 2012

The Angouleme International Comics Festival is the largest comics festival in Europe. The four-day festival has been an annual event since 1974. Increasingly, comics are used as an educational tool to teach language. We, along with Locus Publishing, are sponsoring and organizing the Taiwan Comics Pavilion to showcase Taiwan's favorite works.

8th Annual Chinese Character Festival
Taipei, Taiwan | January 1st to March 31st 2012

The Annual Chinese Character Festival was established by the Taipei City Government Department of Cultural Affairs to promote the culture and artistry associated with the written Chinese language. ChineseCUBES is organizing the upcoming 8th Annual Chinese Character Festival with the spirit of bringing Chinese culture and creativity into our daily lives as well as around the world. The festival offers a series of activities and events that celebrate the beauty of Chinese characters, starting with a public calligraphy event on the first day of the New Year 2012.